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SERVICES

We partner with the region’s fastest growing engineering and manufacturing firms, 

delivering strategy, advice and solutions that drive real impact.

01

​Fully embedded within your team, we spend real time on site every week, becoming an integral part of your organisation.

02

Operating at Board level, we drive strategic and sustained impact, delivering consistent results that avoid short term spikes in activity.

03

With our hands-on approach, we only work with a select few clients at any given time, ensuring focused and close collaboration.

Your Retained Marketing Manager

Our hands-on approach bridges the gap between strategy and execution, delivering consistent, high level marketing expertise that drives measurable growth and faster decision making - seamlessly integrating

as an in-house marketing function.

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DEFINE

Understanding the bigger picture, we define the essential elements that make your business unique, effectively communicating what sets you apart, so consistency and coherence are built in from the start.

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  • Key messages 

  • Value proposition 

  • USP and key differentiators

  • Purpose and focus

  • Market positioning 

  • Target audience identification

  • Brand personality and emotional tone

  • Vision, mission and values

  • Logo and visual identity 

  • Brand architecture

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DEVELOP

We take a comprehensive, bird’s-eye view to develop a bespoke strategy that aligns with your broader business goals. This holistic approach guarantees sustainable methods to attract and engage your audience.

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  • Marketing strategy

  • Brand strategy 

  • Investment strategy

  • Product launch strategy

  • Sustainable objectives

  • Market research and analysis

  • Customer personas 

  • Channel alignment 

  • Brand touchpoints and experience

  • Internal communications and employer branding

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DEPLOY

Working as your retained and embedded Marketing Manager, we deploy your tailored strategies through a variety of proven marketing channels and materials, ensuring tangible impact that fuels growth.

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  • Tactical execution

  • Social media 

  • Content marketing

  • Website development

  • Brochures, presentations and sales collateral

  • Events organisation and management

  • Thought leadership

  • Email marketing 

  • Case studies 

  • Award submissions

  • Measurement framework and reporting

Strategic approach, embedded delivery

Our proven approach is specially designed for engineering and manufacturing firms, built on deep industry knowledge, commercial insight and hands-on collaboration. Understanding that real progress is an ongoing journey, we ensure tailored, practical and focused solutions

that turns technical expertise into commercial success.

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  • Accelerated growth and expansion 

  • Consistent and tangible impact

  • Strategic guidance with hands-on support

  • Fully customised and sustainable solutions 

  • Aligns, adapts and scales with your business 

  • Focuses on a long term, futureproof trajectory

Outputs

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Workshops and Speaker Engagements

As our strategic lead, Rachel operates at Board level and shares her industry expertise to provide commercial direction. Supporting organisations and in-house marketing teams with training and development, she leverages her industry insight to address your unique challenges and opportunities, ensuring your team is equipped with the latest knowledge, tools and techniques for growth.

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  • Defining Values, Mission and Vision

  • Crafting Your Brand Personality and Emotional Tone

  • Mastering the Fundamentals of an Effective Marketing Strategy

  • Harnessing the Power of LinkedIn

  • Personal Branding Strategies for Leaders

  • Developing Employer Branding and Internal Communications

contact

Let's work together

Truenorth Marketing Limited

Washington Business Centre

2 Turbine Way

Sunderland | SR5 3NZ | UK

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